Book Review: Elan Gale’s You’re Not That Great (but Neither is Anyone Else) is like fear & self-loathing in Los Angeles

A lot of us have heard of the metaphor involving the carrot and the stick. It describes the idea of reward versus punishment, such that a cart driver can use the former to motivate a reluctant mule or they can hit it with the stick. When we think about self-help books they typically use the carrot or positive approach and look at affirming the reader. But what would happen if the author went with the stick method? Elan Gale is an internet prankster, social media provocateur and an executive producer on the US version of The Bachelor. He adopts the latter option with his anti-positivity self-help guide You’re Not That Great (but Neither is Anyone Else), with varying results.... Read More | Share it now!